UI/UX Design and Digital Innovation Professional based in São Paulo, with a background in IT Management and experience in web design, UX research, and product design.
Passionate about engaging experiences that streamline processes and drive business growth, with expertise in Design Thinking, Scrum, and agile methodologies.
Hi, how are you?
My name is Maya
Who is Maya?
I’m Maya Barbosa, a designer passionate about digital innovation. I have a degree in IT Management with a focus on UI/UX Design and am fluent in English. Curiosity and the drive to create more human and accessible digital experiences have always guided my journey.
I contributed to the development of an administrative management software, which was presented at the VIII Jornada Internacional de Investigación—an experience that reinforced my belief in the power of design to enhance efficiency and usability.
As a Web Designer, I honed my ability to turn ideas into intuitive interfaces, blending aesthetics with functionality. My goal is to create solutions that not only solve problems but also improve the way people interact with technology—making it more inclusive, seamless, and meaningful.
My Projects
Gamification in Education
SIGED: Faculty Management System
I developed a gamification strategy for an e-learning platform to enhance student engagement and motivation. By implementing points, badges, and leaderboards, the initiative led to increased dedication, progress, and course completion rates.
This project presents the development of a contract management software for temporary faculty hires, as part of an integrative project. The system aims to optimize the control and planning of temporary contracts, streamlining contract management with varying durations and enhancing decision-making for future hires.
Redesign of Meu Maná
This case study presents a redesign of the Supermercado Maná app, focusing on improving navigation, usability, and conversion. The updates including a restructured home page, categories, product pages, and cart—aim to streamline the user experience.
Professional Experience
Technology Consultant
Prisma Consultoria de Impacto Ltda
Support innovation and digital transformation projects.
Map clients’ tech needs and proposing tailored digital solutions.
Strategic support for tech recruitment, product planning, and tool management.
Creating technical documentation and analyzing alignment between technology and organizational culture.
Web Design
AquaBureau
Created institutional websites and landing pages using WordPress.
Developed responsive interfaces with focus on accessibility and performance.
Conducted usability testing and implemented continuous improvements.
Integrated tools such as Google Analytics and Hotjar for user behavior analysis.
Web Design Intern
AquaBureau
Supported the team in building and updating websites.
Analyzed metrics using Google Analytics.
Conducted satisfaction surveys to improve user experience.
Email Marketing
Digital Designer & Social Media Coordinator
CEMEV Ubatuba
Created content for social media and managed the publishing schedule.
Handled community engagement and digital campaigns.
Collaborated on visual communication efforts for the clinic's brand.
Administrative Assistant
CEMEV Ubatuba
Provided support to patients and medical staff.
Managed appointments, medical records, and daily admin tasks.
Helped optimize workflow and improve service quality.